iTunes is a media management tool which is developed by Apple. It can organize your movies, songs, TV shows and more on your computer, and also enables you to purchase movies, music and more in the iTunes Store. What’s more, the only official method you can use to sync your movies, music on your computer to your iPhone, iPad or iPod is via iTunes. Wait a minute. That doesn’t mean you can organize all videos and music files on your computer, Mac for example, and you are unable to sync video and audio files in any format to your iOS devices: iTunes has formats limitation.
Generally speaking, all QuickTime compatible file formats are formats for iTunes:
QuickTime Supported Video Formats
QuickTime Supported Audio Formats
- AAC (16 to 320 Kbps)
- Protected AAC (from iTunes Store)
- MP3 (16 to 320 Kbps)
- MP3 VBR
- Audible (formats 2, 3, and 4)
- Apple Lossless
So if you have some video in MKV or FLV, unfortunately, you have to convert to iTunes video format first. It’s not difficult to do the conversion with iSkysoft Video Converter for Mac . This Mac program supports video and audio conversions between all popular formats including AVI, MKV, FLV, MOV, MP4 and more. Using the latest Mac encoding and decoding technologies, you are able to convert your video and audio to iTunes formats with ultra-fast conversion speed:
Add video files to the Mac app
Run Mac Video Converter, then import your videos into the Mac app. You can directly drag and drop the source files to the program, or head to the File menu > Load Media Files. Batch conversions are supported.
Set the output format
MOV is highly recommended to choose. Developed by Apple, MOV is fully compatible with Apple products like iTunes, QuickTime, iPhone. To set your output format, you can open the output format list and select MOV from Common video category. The Mac Converter additionally provides some presets for iPhone, iPad, iMovie and more which you can choose directly in your conversions if you also wanna transfer the files to your iOS devices for enjoyment.
Start the video to iTunes video format conversion
Click the Convert button at the bottom of the main interface. Then the Mac Video Converter will finish the rest automatically for you.
After the conversion, the output folder will automatically opened. You can customize the output destination under the Preferences section under the top menu.